How To Do On-Site SEO?

How To Do On-Site SEO?

In-site SEO work: It is the first step necessary for a web page to rank high in the most used search engines such as Google, Yandex, Bing, Yahoo. Because in order to achieve success in targeted keywords, a website must first stand on its own feet.

Afterwards, external SEO studies should be carried out systematically and the authority of the optimized pages within the site should be strengthened. So, how to do on-site SEO, what should be considered in this process and how should the content be optimized to attract organic traffic?

What Should Be Considered While On-Page SEO?

Attention should be paid to domain selection.

Correct keywords should be researched.

Absolutely original content should be provided.

Meta tags must be set up correctly.

In-site linking should be done.

Content should be supported by visuals.

Keyword must be included in H2, H3, H4 tags.

Attention should be paid to the url structure.

Speed ​​optimization should be done.

Mobile compatibility should be checked.

A design must be created in accordance with W3C standards.

Robots.txt file should be examined.

404 errors should be fixed.

By applying the above items, you can complete your On Page SEO work with the right steps . Afterwards, it is possible to bring your site to very good levels by keeping your site up to date and making regular checks. Let's take a detailed look at how to do on-site SEO systematically with these items ...

How To Do On-Site SEO?


When choosing your domain name, you should be careful about the relationship with your keyword or brand. If your domain does not have keywords, it will be difficult to compete with competitors. In addition, the small age of the domain does not mean anything for Google SEO work , while a 3-4 year old domain name indicates to Google that your project is long-term and will not be closed immediately. Therefore, the domain registration period should be at least 3 years.


Whatever the main subject of the content to be created should be in the keyword. Since the subject of our content is " How To Do On Site SEO", it would be appropriate to choose "on-site SEO" as the focus keyword. The reason for saying how to do on-site SEO in the title and meta description is to make use of long-tail words. When choosing keywords, you can choose long-tail words by sticking to the main topic.

Original Content

Search engines pay much attention to original content. Entering duplicate content is seen as a bad habit by search engines and is not approved. Search engines all have an algorithm that can tell if your content is duplicate. So if we are dealing with SEO, we must create our site content absolutely unique.

Meta Tags

The targeted word should be used in the title and a different Meta Title should be created from the competitors. In addition, the meta description must be written strictly before the content is published. Search engines examine your meta description while trying to understand what your content is about. Search engines such as Google rank higher sites in the Meta Title and Meta Description sections of related words.

In-Site Linking

For On Page SEO , it is important that you give reference links between the articles you write. You must have seen it on some sites; At the end of the article, link building is created with the "More" and "Previous" buttons. However, the link you give directly from your keyword is more important for search engines. For this reason, you should strengthen your in-site structure by linking to the related topics in the article from the keyword of that topic.

H2, H3, H4 Tags

It is extremely important to use H2, H3, H4 tags in our content when doing in -site SEO work . Google takes more attention to tags and adopts that the content consists of them. Accordingly, it places your site at the top in searches. You should definitely use your keyword and its derivatives in H2, H3, H4 tags.

URL Structure

It is necessary to make the url structure more understandable for search engines and visitors. The end of the url should be like In this way, the page content can be easily followed by bots and creates a positive atmosphere for the user.

Speed ​​Optimization

A fast website is the most important factor all search engines want. Optimize the necessary files for your site to load faster. Size CSS and JS files as small as possible. Remove unused files, plugins and themes on the site.

Image Optimization

It is one of the most important ways of interacting with users. The article should be enriched with visuals, and a full page should be presented to the user. When uploading images, the compatibility of your article with the content is very important for the user. The filename and sub-text of the image are very important for search engines. In addition, it is recommended for Google SEO to reduce the size of the image file and save the images prepared with Photoshop as Save for web .

Mobile Compatible / Clean Coding

Mobile compatibility and a design in accordance with W3C standards are indispensable elements of on-site SEO work. You can test whether your web page is mobile compatible or not at this link.

404 Errors

When bots of search engines like Google, Yandex and Bing crawl your website, the pages not found will give a 404 error. Usually, 404 errors occur because the page has become obsolete if the page has been removed or its name has been changed. You need to identify these pages and direct them to the relevant content.


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